These aren't your mom's Christmas novelty socks.

Now that Thanksgiving is over (and we hope you had a great one, btw; we definitely did!), it’s time to talk Christmas…

As in, our Christmas BEER socks are available now! Check them out at your local Rock Socks retailer, or snag a pair from our online store. They’re the perfect holiday accessory for any party, tree-trimming or caroling event!

But we’re going to change that starting now and end an already awesome 2010 on a high note!

There’s tons going on so we’ll have lots of neat and important updates well into 2011, but let’s start by giving a shout out to the many great shops now carrying Rock Socks! Places like At Will (SoCal), Dress Derby (SoCal), Kauai Skate (HI), Purple Door Knob (NY), Bruised Boutique (NH), Peach Jam Skates (Canada!) and Unique LA + Apartment 3 at HD Buttercup (SoCal)! If you live near any of these shops, please be sure to check them out – shopping local is muy cool and mondo important because independent businesses make our neighborhoods and communities unique, cool and fun!

Have you visited www.shop.rocksocks.net lately? If not, there are a bunch of new sock styles you should check out. We’re rolling out new styles from now through December, so keep checking back!

Also, we have a rad little promotion going on with our friends over at www.hottalkla.com so check that out if you’re looking for podcast entertainment OR great deals on cool socks. Hot Talk has a number of shows with great celebrity guests and totally fresh POVs…we especially like The Single Life with Sam Phillips!

Not that kind of beer (you need a special license to sell those)! We're talking about BEER socks! (Image sourced from vintageadbrowser.com)

It is HOT in Portland. It is HOT in NYC. It is HOT in LA. It is HOT just about everywhere. Finally, it is summer!

Ice cold beer is the perfect compliment to summer heat so we figured a special price for our best-selling BEER socks might be almost as nice…

For a limited time, we are selling a 3-pack of BEER (one pair in each of our summer colors, yellow, green and orange) for just $25 – that’s over 15% off the individual pair price! You can snag the 3-pack exclusively at our online store, www.shop.rocksocks.net.

BEER socks are worn by many, loved by all, so whether you buy the 3-pack for yourself or a friend (or split the pack among a group) you’ll be in good company!

Tres Cervezas

Our best-selling BEER socks are now available in 3 colors: our original yellow and black BEER are joined by green and white and orange and black options! Snag a pair (or all three, ’cause we offer flat rate shipping no matter how many socks you order) at our online store, www.shop.rocksocks.net!

Along with totally new styles for fall, expect to see additional BEER colorways in the coming months.

What colors of BEER do you want to see?

What do your chair's socks say about you?

We make socks, so obviously we really dig them. But, admittedly, we still aren’t sure what to think of these snazzy furniture socks from Berlin-based design duo, Chris&Ruby.

We’re the types who are more likely to paint (and decoupage, and cover in rhinestones) old, scuffed furniture legs rather than dress them up in cozy knee highs…But this idea definitely gets points for creativity. Then again, it also kind of reminds us of old-timer cafeterias that put tennis balls on the feet of chairs, to prevent scuffing. Hmm….

Check out Chris&Ruby’s site for more info about their furniture socks (and other design projects) as well as info on where to buy hosiery for inanimate objects!

Say Bye-Bye!

As we are already gearing up for Fall, here at Rock Socks we are also making decisions about which sock styles to phase out to make room for new styles. It’s a little heart-breaking making these decisions, kind of like looking at the un-bought Christmas trees left in the lot on Dec. 26, but they must be made nonetheless!

First up looks to be our KOSHER sock; in retiring KOSHER we are making room for a new Jewish-themed sock…And that’s all we’re going to tell you. For now.

Also getting retired is GENIUS. The wise-crack sock couldn’t compete with NERD. Plus, retiring GENIUS gives us room to introduce NERD in new color combinations! While we have some ideas of our own, we wonder what colors say NERD to you?

New colorways for some favorite Rock Socks’ styles will be introduced over the next few months and totally new styles will start hitting the streets by early August – so stay tuned!

The always lovely Ms. Sam Phillips!

This past weekend was Pride in Los Angeles. We were in Portland (giving out socks during the Hot Sock ride as part of Pedalpalooza) and so didn’t get to join in the fun…Unlike our buddy, Sam Phillips. She was broadcasting her show, The Single Life, live from Pride at the Hot Talk LA (the online radio station she helped launch, natch) booth. AND, as the picture above shows, she was rocking our new GAY socks!

Want some GAY socks for yourself, for upcoming Pride events? Portland Pride is this weekend and you can score GAY socks ahead of time from either The Red Light or Sock Dreams. If you’re going to be strutting your stuff at Seattle’s Pride, two weekends from now, snag GAY socks at The Sock Monster in Wallingford.

How cool is this? As part of Pedalpalooza, Portland’s 2 week long celebration of all things BIKE, a few genius ladies have organized the Hot Sock Ride…It’s an evening bike ride through PDX orchestrated around the city’s awesome sock culture.

Rock Socks is joining Portland-based sock world heavy-weights Sock Dreams and Sock It To Me to make the ride extra fun. In fact, we were honored with a request to host a mid-ride soiree at Sock Dreams’ Sellwood store – to which we of course said “YES!”

In true Portland fashion, the Hot Sock Ride is open to the public. Cyclists will gather this Friday, June 11, at 5:30 pm at the Vera Katz statue. Ride organizers will then lead the gang around Portland to a series of sock-related destinations. Rock Socks and Sock Dreams will be providing games, prizes, snacks and libations to riders before they head off to the SITM warehouse and ultimately wind down at an Alberta watering hole.

Find out more about the Hot Sock Ride and other Pedalpalooza events (including the Naked Bike Ride!) at the event’s site. And if you’re in Portland, the weather is supposed to be quite nice so you have no excuse not to join in the fun, stop by, say hi and show off your rad socks!

If you’ve got a spare $5k lying around and a passion for Whiskey, you could either buy 500 pairs of our whiskey socks (that’s nearly two years’ worth of fresh socks!) or you can work with Portland’s House Spirits Distillery to craft 100 or so bottles of custom booze – you dictate everything from the flavor notes to the label design. Whiskey’s all about the aging (House Distillery doesn’t specify a time frame from plopping down your cash to your whiskey’s delivery), so this product wouldn’t be as immediately gratifying as boxes and boxes of our socks showing up on your doorstep within a week (shameless plug), but if you have that much extra money lying around now you are probably pretty good at differing indulgences.

And, we have to admit, if you’re a high roller having your own custom whiskey would be pretty bad ass.

Find out more about this very unique opportunity here – it’s totally the type of thing David Lee Roth would do.

Brand new socks, fresh out of the box!

We’d been getting antsy, but everything is OK now…Some of our favorite socks are back in stock! Orange Nerd, Yellow Beer and Pink-Toe Bacon are all once again available for purchase at www.shop.rocksocks.net.

(Not that we timed it or anything, but Father’s Day is just a few weeks away…Trust us, your cool dude dad would much rather get some kooky Beer, or Meat, or Bacon, or Nerd, or Whiskey socks than the usual tie or golf balls.)